Urban Equity Properties manages commercial and residential properties, and also acts as the general contractor for large renovation projects. The philosophy of the company is to identify, purchase, rehab and manage properties of historical and/or architectural significance, with an emphasis on long-term ownership.

The office at 317 Market Street is the historic former Rockford Illustrating Company building. This building was an exact fit for the company and the purchase made perfect sense for a central downtown office location.

The partners of Urban Equity Properties (Justin Fern and Zachary Baker) bring to their projects a mix of experience including small business ownership, finance, management and technology.